With the launch of a new product earlier this year, Tecla wanted to refresh their logo to better reflect their brand.
Tecla is a cloud-connected assistive device that provides users with limited upper body mobility to control their smart-devices and environment. The new logo was to seem modern and friendly, without screaming 'assistive technology'. The design is based on the idea of connection as well as the sleek design of the device itself. I was responsible for the ideation and execution of the brandmark, as well as it's roll out across a variety of media including web and print outcomes.